This is very cool and just a little scary. Using little more than our cell phone location data, scientists can predict all kinds of things about us:
After analyzing more than 16 million records of call date, time and position, the researchers [at Northeastern University] determined that, taken together, people’s movements appeared to follow a mathematical pattern. The scientists said that, with enough information about past movements, they could forecast someone’s future whereabouts with 93.6% accuracy.
Cell phone data can help predict “the music you like, the car you drive, your financial risk, your risk for diabetes.”
Researchers at MIT were even able to use the same kind of data to identify outbreaks of the flu – before people even knew they were sick.