Matt, from 37signals, explaining why we should forget passion and focus on process:

The problem with the “follow your passion” chorus: We can’t all love the products we work with. Someone has to do the jobs and sell the things that don’t seem sexy but make the world go round […]

So does this mean we’re all doomed to a life of ditch digging drudgery? No. It’s about redefining passion. Instead of working with a thing you love, think about how to work in a way you love.

Call it “sustainable passion.”