Michael Margolis, on writing your own bio:

Even the most skilled communicators get tongue-tied and twisted when trying to represent themselves in writing. We fear the two extremes: obnoxious self-importance or boring earnestness […]

The personal branding industry has only muddied the waters. It’s easy to feel turned off by the heavy-handed acts of self-promotion that the various gurus out there say you’re supposed to do. We’ve been told to carefully construct a persona that will differentiate and trademark our skills into a unique value proposition. That’s mostly a bunch of buzzword bingo bullshit.

Instead, share more of what you really care about. And then write your bio in service to your reader, not just ego validation.

Yes, yes, yes.