Michael Sippey:

Jonah Peretti once told Gothamist that “the Internet is powered by bored office workers who sit at their desks forwarding emails, surfing the web, reading and writing blogs, and IMing funny links to their friends.” He called this the Bored at Work Network, or BWN.

The mobile corollary to the Bored at Work Network is the Bored in Line Network, or BLN. Mobile is powered by bored smartphone owners standing in line, updating their Facebook statuses, reading Twitter, thumbing through Instagram, playing a turn on Words with Friends, checking in on Foursquare or flinging an Angry Bird.

Boredom goes down, distraction goes up, and we all go round and round again.