James Shelley on how social media affects the individual:

Paradoxically, human individuals can now interact with everything as if they themselves are organizations; descriptive, third-party entities that are calculated, defined and abstracted from any actual “self” at the centre.

When people “become” organizations they begin behaving like them too: they start placing their value on their market share, or how many friends or followers they have, who’s listening to them, and who endorses their carefully calculated “identity package.”

In some ways, the social web acts as an insulator, separating our human selves from our digital avatars. How do we bridge the gap?